Monthly Archives: July 2011

SUP Brand Tower Paddle Boards’ Official Launch Party

San Diego, CA July 30, 2011 – Tower Paddle Boards, an emerging design and innovation leader in flat water SUP and paddle surfing boards, will be hosting an event this weekend to officially launch their company. The event will be held on July 30th from 2:00-7:00pm on the beach in front of the founder’s place at 3918 Gresham Street, San Diego, CA 92109. Tower is giving away a free Tower Paddle Board in a raffle at the end of the party. People will also get the chance to try out boards throughout the day with free demos the company will be holding.

Robert Bondurant, a local San Diego musician, will be playing music while Tower customers and friends enjoy a day at the beach with free beer, a BBQ, paddle board demos, and midget waiters serving chips and salsa from the brims of their sombreros. “I am excited about playing at the party, but more excited about trying out the boards,” said Robert Bondurant.

Tower will also be announcing its’ Tower Girls at the party. They will be the first official SUP models for the company and will be selected based on submissions received prior to the launch party. Tower is excited to unveil the models it chose to represent the company.

“Stand up paddle boarding is a lifestyle. The social, active, SoCal beach vibe of the Tower brand aligns perfectly with that lifestyle,” said Stephan Aarstol, founder of Tower Paddle Boards, “The beach party, the great live music, the Tower Girls, and even the off-the-wall midget waiters, are all embodiments of the fun lifestyle brand we are interested in building here at Tower.”

While the Tower doors have been open for months, this official launch party commemorated the July 2011 rollout of Tower’s own branded stand up paddle boards which are being sold nationwide at manufacture direct pricing, the focus of the company’s strategy. The boards are being well received and the initial shipment nearly sold out before the boards even arrived from the production facility.

About Tower Paddle Boards
Tower Paddle Boards (on the web at is an emerging design and innovation leader in flat water SUP and paddle surfing boards, SUP paddles, stand up paddle board accessories, and surf wear. Their flagship retail SUP shop in San Diego carries the Tower brand as well as other SUP boards and stand up accessory brands.

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SUP Surfing in La Jolla Shores


Matt Madeoy SUP surfing in La Jolla Shores in San Diego. Matt shows us how easy it is to stand up paddle surf – at the time of the footage Matt had only been in the waves a handful of times.

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Welcome to the Tower San Diego SUP blog!

Our goal with this blog is to build a useful and entertaining resource for Tower customers, fans of the Tower brand, and local local San Diego stand up paddle board enthusiasts. Headquartered in Pacific Beach, San Diego, Tower is an emerging worldwide SUP brand with customers all over the globe. At the same time, a central focus of our local SUP shop is to support the growth and enjoyment of stand up paddle boarding in San Diego and up the coast. If you’re local to San Diego, you will find this blog to be a great local resource on stand up paddle boarding and enjoying all that San Diego has to offer. If you’re an SUP enthusiast in another part of the world, there will some great articles, photos, and videos for you as well.

Posted in Friends of Tower, Photo of the Week, SoCal Activity Guide, SoCal Music Scene, SUP Events, Tower Girls, Tower Photos & Videos, Uncategorized | Leave a comment