Monthly Archives: December 2011

SUP Start-up Tower Paddle Boards Eclipses its Goal of $250,000 in Sales During 1st Year of Operation

San Diego, CA December 31, 2011Stand up paddle board company, Tower Paddle Boards, has reached $250,000 in sales during its first year of operation. This should be no surprise considering that stand up paddle boarding, also known as SUP, is the fastest growing water sport in the world.

“2011 proved the value proposition of our business model and we’re ahead of our projections,” said Stephan Aarstol, owner of Tower Paddle Boards, “but as a start-up we weren’t really on the map yet nationwide, plus we missed about half the season as we didn’t ship the first Tower boards until July. This upcoming year will be a far better indicator of where Tower is going”.

Tower has seen most of its’ sales from the Tower Fit 9’10”, a purposely designed and well conceived all around stand up paddle board. It suits beginners learning to SUP as well as people wanted to get more into surfing. The Tower Fit 9’10” was designed by a local shaper in San Diego, a 25-year veteran surfboard shaper that’s been featured in Surfer Magazine. It’s intentionally different from most boards on the market, which typically feature dimensions 11′-12′ long, 30″ wide, and 4 1/4″ thick. The Tower Fit 9’10” design is significantly shorter, wider, and thicker, and thus has better floatation and is much more stable. It’s also substantially lighter making it much easier to transport and store.

“I’ve lived on the beach my whole life and have been looking to get into a new water sport,” said Tricia, Tower Paddle Boards’ customer “I was very excited when I learned about paddle boarding and chose to purchase with Tower because of their innovative design and unbeatable price.”

Tower uses a manufacturer direct business model, which cuts retail and corporate markup out of the equation. A customer is essentially getting a $1200 board for almost half of the cost. Tower also offers flat rate shipping of $89 to anywhere in the country. The popularity of the sport, Tower’s innovative design, and their business model have all contributed to the success they have seen in their first year of operation.

About Tower Paddle Boards
Tower Paddle Boards (on the web at is an emerging design and innovation leader in flat water SUP and paddle surfing boards, SUP paddles, stand up paddle board accessories, and surf wear. Their flagship retail SUP shop in San Diego carries the Tower brand as well as other SUP boards and stand up accessory brands.

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John C. McGinley

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Photo of the week 12.26.11

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Happy Holidays from the Tower Girls!

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Anthony Kiedis

Anthony Kiedis

Anthony Kiedis SUP

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Photo of the week 12.19.11

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Austin Wilfley – SUP Instructor

Austin Wilfley - SUP instructor

Austin Wilfley - SUP instructor

Profile: Austin Wilfley, SUP instructor in Dana Point

I’m Austin Wilfley from Dana Point, California. I’m a Paddle Surf instructor and Disney Lifeguard. I’ve been a SUP instructor for 3 years with my group called SUPer Dana. I’ve been surfing since I was 9 years old and once I stepped onto my first SUP I never used a kayak again. Standing on the water in the open ocean looking back at the world in total peace with the ocean moving and breathing beneath me was the most exhilarating feeling I ever had. I never looked at the ocean the same way again. It’s the most beautiful animal I’ve ever seen and even my wife will tell you I’m married to the ocean first. My favorite thing about the sport now is not the races and events but introducing people the sport and watching them grow in it,and  love it as I do. I think the most important aspect of a board for my newbies is stability and the ability to paddle atleast 3 to 4 times or more on one side so their focus is on having fun and a great workout comes with less effort. I designed the Aqualine and Delphinus SUPs in 2008 which you can see at,, and currently looking for a partner for my new patented paddle design for SUP safety and defense against predators like gators, sharks, ect.

You can follow me on twitter at @SUPerDanaSurf

Facebook- Austin Dante

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Rachel Bilson

Rachel Bilson - SUP

Rachel Bilson SUP

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Photo of the week 12.12.11

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Stand Up Paddle Surfing Magazine

SUPSURFMAG.COMCheck them out on the web at:



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