Monthly Archives: January 2012

Alessandra Ambrosio

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Photo of the week 1.23.12

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Giada De Laurentiis

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Tower Girl USD Profile – Alyssa Gallagher

Alyssa - Tower Girl

Name: Alyssa Gallagher – University of San Diego ’12
Age: 22

Bio:  I grew up in Billings, Montana, so I am of course a small-town country girl at heart. I am the only girl in a family of two boys, and I am right in the middle.  I grew up in the out doors, fishing, hiking, boating, water-skiing, snow-sking, you name it. I knew I wanted to live in California since I was little girl, and have lived here for the past 3 and a half years.  Dancing and painting are my two biggest passions.  I have been a dancer since I could walk, anything from ballet to hip hop.  I also played Volleyball in high school.  I was able to spend a semester abroad in Italy painting.  I hope to one day be a professor at a University.

Major/Minor: Accounting, Minor in Economics

Activities: Study Abroad in Florence, Italy,  Gamma Phi Beta Sorority, USD Dance Company, USD Alcala Club, University Ministry, USD Spirit Team, Accounting Tutor, Dance Instructor.

Interest in paddle boarding: My interest in paddle boarding began in the past year, when I was looking for something unique to do while also getting a great work out in!  Paddle boarding is full body workout that strengthens you, gives you a great cardio work out, while also improving balance.  Its the perfect blend of working out while also being in a tranquil, beautiful environment right on the water.

Interest in beach: My friend and I live right on the beach, so it has become a huge part of my life. Ever since I was little I have loved playing in the waves, body-boarding, wakeboarding in the bay, anything involving water.  The beach has the ability to bring out a calmness in people that most things can’t.  The sound of those waves, the rippling tide, in never fails to make people stop and just breath and take it in.


What you love about San Diego:  I am in love with this city! I grew up with a small-town up-bringing in Montana, which I love, but it is so much different than San Diego.  San Diego is the perfect balance of beautiful beaches, a laid back healthy and active lifestyle, with fun nightlife and amazing restaurants.

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Photo of the week 1.16.12

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Inflatable Stand Up Paddle Board in Innovative 6” Design Introduced by Tower SUP

San Diego, CA January 15, 2012 – Tower Paddle Boards, an emerging design and innovation leader in flat water SUP and paddle surfing boards, announced the introduction of an innovative 6 inch inflatable stand up paddle board, the Tower Adventurer.

The Tower 6 inch inflatable is quite a different design than competing inflatable boards. While most inflatable boards are 4 inches thick and 29-30 inches wide, the extra 2 inches of thickness represents a giant leap forward in inflatable SUP rigidity. The extra width combined with the overall increase in volume dramatically improve the floatation and stability of Tower’s inflatable board.

“Put simply, the closer your inflatable SUP is to the shape of a piece of paper, the more flimsy it is, and the closer the shape is to a cube, the more rigid. By going to a 6″ thick design, the rigidity doesn’t just increase a bit, it increases exponentially.” said Tower SUP founder Stephan Aarstol “As with most people, we were kind of disappointed with the 4″ inflatable SUPs on the market, so we tweaked the design and were blown away with the difference the thickness made. Customers can’t even believe it’s an inflatable once they try it.”

With the Adventurer, an inflatable SUP is not only a viable option, it may be a better option than EPS/Epoxy boards for anyone that travels or does not live right in the surf zone. While inflatable SUPs are still relatively unknown, many customers are turning towards the inflatable option once they try them because of the convenience, price, and their relative indestructibility.

Tower SUP sells its’ inflatable boards direct so their price on the Adventurer is $495. Comparable quality inflatable SUPs retail for $900-$1200. Tower’s first production run will start shipping in late April. They’re pre-selling now for an extra $100 of the price and the first production run may well sell out before they even start shipping.

“Stand up paddle boarding has not been a convenient sport until now” said Kelly, a Tower Paddle Boards customer. “The option of inflatable SUPs will make it much easier for traveling.”

About Tower Paddle Boards
Tower Paddle Boards (on the web at is an emerging design and innovation leader in flat water SUP and paddle surfing boards, paddles, accessories, and surf wear. Their flagship retail SUP shop in San Diego carries the Tower brand as well as other SUP boards and stand up accessory brands.

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Tower Girl USD profile – Molly Donahue

Molly - Tower Girl

Name: Molly Donahue – University of San Diego ’12


Bio: Hi, I am from phoenix, AZ.  I have one younger brother and am in gamma phi beta sorority at USD.

Major/Minor:Communications/ Leadership

Activities : study abroad in Florence, Italy. In Gamma Phi Beta sorority

Interest in paddle boarding: I first started paddle boarding this summer when
I lived on the bay in PB and loved it. still working on my skills though!

Interest in beach: I love going to the beach and would love to learn to surf
one day.

What you love about San Diego: The weather is incredible and I love all the
little different areas like la jolla, pb, coronado, hillcrest, mission
beach. I came here for college and now i never want to leave, its home.

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2012 ISA World Standup Paddle and Paddleboard Championship

ISA Logo

2012 ISA World Standup Paddle and Paddleboard Championship

Miraflores, Peru: February 20 – 25

International Surfing Association


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Cameron Diaz

Cameron Diaz - SUP

Cameron Diaz SUP

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An interview with Ed Philbrick, Founder of Soul SUP

Check out Soul SUP on the web:


Twitter:  @SoulSUP

Tell us about your company, Soul SUP.

We cover the Stand UP surfing vibe with news, videos and our photos for the SUPulation. We are also a source for SUP boards & accessories using the affiliate model

How do you use SUP?  Training?  Fun?  Exercise?

I grew up racing road bicycles at an elite level and quit racing when I was 25. I immersed myself in surfing and other sports. I started SUP about 2 years ago after I got tired of being hurt from triathlon training. I surf 2-3 times a week and train for a distance races including Battle of the Paddle and other local events. For more fun I share the sport with my wife and eight year old daughter.

How was your first time paddle boarding?

I did a lot of skateboarding, surfing, snowboard as a child growing up in Santa Barbara, so I thought this will be piece of cake. I barrowed a friends SUP board. The board did not have enough volume for me and I attempted to get it through the surf line on a bigger day. I made it to the outside paddling prone with the paddle stuffed under my chest. When I reached the outside I was not able to stand up, I was humbled. My defeat sparked my focus on mastering the sport. I purchased the correct board and the sports has changed my life!

What made you want to return to the sport?

The sport is so diverse, you can paddle from one surf spot to another. You can explore fresh and salt water and have such a great visual perspective. I’ve seen foxes, whales, rays  all without injury from overuse or gravity.

What makes your company stand out?

I started a bicycle shop in the late 80’s and I learned how hard retail can be. Recently I started a successful community web site for San Elijo I made sure I started the site with very little capital investment. My goal with Soul SUP is the same. Build slow and steady with minimal financial investment. I see SUP shops open and fail based on inventory costs & location rent and I think the affiliate model can help grow Soul SUP into a complete innovative company. We stand out because we are immersed in the soul of the sport in San Diego and Orange County.

Anything you would like to add…

We are all lucky to live in San Diego County a hot bed for SUP with easy access to San Onofre  and Dana Point all hot spots for the sport. Make sure you wave at all the SUPers on the water we are a small tribe and need to “talk story” and share the vibe.

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