An interview with Ed Philbrick, Founder of Soul SUP

Check out Soul SUP on the web:


Twitter:  @SoulSUP

Tell us about your company, Soul SUP.

We cover the Stand UP surfing vibe with news, videos and our photos for the SUPulation. We are also a source for SUP boards & accessories using the affiliate model

How do you use SUP?  Training?  Fun?  Exercise?

I grew up racing road bicycles at an elite level and quit racing when I was 25. I immersed myself in surfing and other sports. I started SUP about 2 years ago after I got tired of being hurt from triathlon training. I surf 2-3 times a week and train for a distance races including Battle of the Paddle and other local events. For more fun I share the sport with my wife and eight year old daughter.

How was your first time paddle boarding?

I did a lot of skateboarding, surfing, snowboard as a child growing up in Santa Barbara, so I thought this will be piece of cake. I barrowed a friends SUP board. The board did not have enough volume for me and I attempted to get it through the surf line on a bigger day. I made it to the outside paddling prone with the paddle stuffed under my chest. When I reached the outside I was not able to stand up, I was humbled. My defeat sparked my focus on mastering the sport. I purchased the correct board and the sports has changed my life!

What made you want to return to the sport?

The sport is so diverse, you can paddle from one surf spot to another. You can explore fresh and salt water and have such a great visual perspective. I’ve seen foxes, whales, rays  all without injury from overuse or gravity.

What makes your company stand out?

I started a bicycle shop in the late 80’s and I learned how hard retail can be. Recently I started a successful community web site for San Elijo I made sure I started the site with very little capital investment. My goal with Soul SUP is the same. Build slow and steady with minimal financial investment. I see SUP shops open and fail based on inventory costs & location rent and I think the affiliate model can help grow Soul SUP into a complete innovative company. We stand out because we are immersed in the soul of the sport in San Diego and Orange County.

Anything you would like to add…

We are all lucky to live in San Diego County a hot bed for SUP with easy access to San Onofre  and Dana Point all hot spots for the sport. Make sure you wave at all the SUPers on the water we are a small tribe and need to “talk story” and share the vibe.

About Allison Dundovich

Allison Dundovich is the Director of Social Media and Events for Tower Paddle Boards.
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2 Responses to An interview with Ed Philbrick, Founder of Soul SUP

  1. What are some of the best spots for SUP in San Diego? I would love to make my way down there and try them out.

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