Our goal with this blog is to build a useful and entertaining resource for Tower customers, fans of the Tower brand, and local local San Diego stand up paddle board enthusiasts. Headquartered in Pacific Beach, San Diego, Tower is an emerging worldwide SUP brand with customers all over the globe. At the same time, a central focus of our local SUP shop is to support the growth and enjoyment of stand up paddle boarding in San Diego and up the coast. If you’re local to San Diego, you will find this blog to be a great local resource on stand up paddle boarding and enjoying all that San Diego has to offer. If you’re an SUP enthusiast in another part of the world, there will some great articles, photos, and videos for you as well.